Get more out of your communications
Coach Communications enables B2B brands to get strategic measurable value from their communications investments.
The strategic value of communications
Many B2B companies face the same challenges.
- Stakeholders and customers who expect better communications
- No in-house communications expertise
- A communications person or team who need direction and support
- Agencies on expensive retainers with no clear targets or accountability
These result in wasted opportunities and no clear return from your investment in communications.
And because of this, many of these companies don’t reach the scale where a communications leader is a viable hire.
Communications is more than a marketing activity. It offers strategic value to your brand. It’s not just a nice-to-have, it’s a necessity.
- Gearing up for your next stage of growth (investment / IPO)
- Attracting and retaining talent
- Managing reputation and navigating issues
- Increasing brand awareness and share of voice
- Keeping employees engaged and invested
- Creating and sharing compelling narratives with the market
Whatever your situation, better communications will help.
Communications drives results
Coach Communications has delivered many tangible value drivers to a number of B2B businesses, including:
- Successful IPO preparation
- Retained employees and increased engagement during mergers and acquisitions
- 8x boost in direct web traffic
- Reduced PR spend by 65% with just 20% drop in coverage
- 7x increase in analyst interactions
£0m
Increase in market value
0%
Increase in unaided awareness
0%
Increase in brand consideration
0%
Increase in direct web-traffic
You too can drive measurable success with improved communications
Coach Communications can help you.
Coach Communications offers B2B companies project-based consultancy that will solve their strategic communications challenges and set them up for sustainable success.
Coach Communications will understand your business needs, and assess your current communications situation. A personalised playbook will offer strategic and tactical recommendations that you can implement with the resources available to you, to improve performance in areas such as:
- Public Relations
- Social Media
- Analyst Relations
- Internal Communications
- Investor Relations
- Executive Communications
- Crisis Communications
- Branding
Think of it as hiring a Chief Communications Officer on a short-term basis to make strategic and tactical recommendations to supercharge your communications.
At Coach Communications we have a detailed understanding of the role that communications plays, allowing us to assess your needs and overcome key challenges in your communication space.
- Delivery of a playbook – that you can implement using your own resources
- Quick time to value – you’ll have your playbook in 4-6 weeks
- No ongoing retainer – an approach designed to make you self-sufficient
- No consultancy firm price tag – a sensible approach designed by someone with leading industry experience.
“Strategic communications were essential to our success through years of transformative change leading up to our successful listing on the NASDAQ”
Darren Norfolk, Managing Director
“In the lead-up to securing the largest historical investment deal in the DAM industry, our communications program played a significant role in influencing the market and boosting brand awareness.”
Warren Daniels, Chief Marketing Officer
“Communications helped us deliver our strategy and growth target during a period of significant growth, international expansion and transformation.”
Simon Hay, Global CEO
